Comments Off on Another Burn Lounge Scam Hits South Carolina! | Posted by Tom Steele on June 26, 2010
We talked about the C-Prime bracelets on the show the other day. Hawk had seen Harry Connick Jr. talking about them at a concert and was curious about how they worked. After doing some research, I found that fitnews.com is reporting that they are being promoted in South Carolina by former University of South Carolina running back Rob DeBoer who was implicated in the Burnlounge pyramid scam that was shut down by the Federal Trade Commission.
Now there is this magic bracelet that somehow improves your balance, ability to stretch, strength and more. We had a distributor in the studio to demonstrate it and I was not convinced. Of four tests, I could only find one that seemed to make any difference at all, and in some cases I was able to perform the test better without the bracelet. So, how does it work? I know many of you have been convinced by the tests that distributors of the C-Prime bracelet (or irenew / power balance) give and seem to really make a difference.
I did some research and I have come to believe it is good old-fashioned placebo effect. This video with a blind test on the Power Balance Bracelet (which used the exact same tests and the C-Prime bracelet now uses) probably shows it better than anything I could say. Basically, they did the tests that the distributors do and they worked exactly as they were supposed to work. But when they put the bracelets / cards in the person’s pocket and neither the tester or the person being tested knew who had the actual product, they failed every time. By doing that, they took away any mental bias on the part of the person testing, and the person being tested.
In short, save your $100.00 for something that actually works…